People

Your Team

We're four long-time partners who actually lead all the work. Together, we’ve guided dozens of brands through critical transitions.
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Matt Herlihy
Founding Partner
Matt has steered strategy and writing work for Mack Trucks, GE, Cargill, Best Made, BMO, and the Bill & Melinda Gates Foundation. He helped create and advise the Threshold podcast, which won a Peabody Award in 2020 for excellence in storytelling.
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Jeff Walker
Founding Partner
Jeff has led global brand transformation through award-winning work for Wilson, Cargill, Marvin, GE, IBM, and USAA. He carries a studio arts degree taught by a Hans Hoffman understudy and recently helped establish the Design Innovation Lab at his alma mater.
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Mike Walsh
Founding Partner
Mike has helped build enduring brands for GE, Oshkosh, AT&T, Curia, Anheuser-Busch, CardX, Molson Coors and The Breakers resort. In his 20’s Mike bowled in all 50 states, a journey published by St. Martin’s Press and hailed as the world’s best bowling-themed travel memoir.
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Thom Wolfe
Founding Partner
Thom has designed brand systems for GE, Marvin, Kohler, Cargill, D'Addario, and Wilson. He began his career in music packaging with Grammy Award-winning work for Madonna and the Smashing Pumpkins. His work has appeared in The One Show, D&AD, and several books.

Award & Recognition

We're honored to have been recognized by some of the most trusted organizations in brand and design today.
GDUSA Digital Design Awards
EdgeCore Social Campaign
2023

Client Experience

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