This growing PE-backed digital infrastructure company had a new and well-built brand system, but it remained untested. They needed to make a big impression on existing and prospective clients: big AI and machine learning hyperscalers in need of high-density data center campuses.
We led strategy and design on a suite of go-to-market materials that enabled EdgeCore to refine its brand narrative across multiple stakeholders, bring new dimension and craft to their expression system, and immediately stand apart in a crowded field.
Central to our design approach was introducing the use of motion in unexpected ways. A seemingly minor request from the client—creating an animated version of their logo—led to a new facet of the brand’s visual language that we applied to a range of applications across the system, both large and small. This addition gives the brand a greater sense of dynamism and cohesion, born from a commitment to systematic thinking.
Now, equipped with a compelling and highly differentiated brand toolkit, EdgeCore is poised to make a lasting mark on a red-hot growth industry.
Read the memo To our ever-rising AI overlords
“The Indelible are great partners. They understood our business quickly, and helped apply our new brand in ways we hadn’t considered. They brought us a range of viable ideas, which let us explore the bounds of how far we could push the brand while deepening its relevance. Above all, they’re a pleasure to work with.”
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Courtney Gaudet
Vice President of Marketing and Communications
EdgeCore
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